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An interview with Laurie Young
Laurie Young, marketing consultant and former global marketing partner at PricewaterhouseCoopers, talks to Marketing Society editor Elen Lewis about B2B and what it can teach B2C. What are the core...
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Book Club: Marketing Technology as a Service by Laurie Young & Bev Burgess
Kim Tasso reads Marketing Technology as a Service by Laurie Young & Bev Burgess. Laurie Young is a leader – and writer of several books – in UK professional services marketing and his co-author is...
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What it means to be a Fellow of The Marketing Society
Yesterday we awarded our Fellowships and Honorary Fellowships to members who have demonstrated outstanding marketing leadership. Here’s what our new Fellows had to say on the evening about what it...
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